About the Designer

                     

                                     Her story begins in 2020 with a pair of jeans.

 "Growing up, I always wanted to "follow the trend," but malls and thrift stores never had the clothes I wanted to wear, forcing me to buy from fast fashion sites. In my sophomore year of high school, I saw a pair of jeans another person owned and it was different from what I've seen before, they were patchwork denim. I asked her where she got it from, but she didn't respond in time, so I recreated it myself; then all I wanted to do was create."

 Founder, Creative, and Designer Chinwe Odoemena, a self-taught designer, constantly adds innovative ideas to the fashion industry. She would never have imagined the brand she created today. She started reworking denim, painting, using transfer paper and patches customizing jeans for herself and her friends. As she gained clientele, she made the brand Jeansbychinwe.

"I didn't really know the ins and out of constructing a brand I just wanted to create clothes for other people. I created jeans by myself and slowly started creating a formal brand."

Since November 2020, she has been creating denim, such as custom ones, and producing denim designs she created. In March 2021, she started experimenting with tapestry material, making pants, bags, sweaters, and shirts. 

"I knew that sooner or later making tapestry clothes would become a trend and more people would make clothes like this. Looking at how to make these pants, it was very easy to create. It took me until August 2022 to realize that I had to find and create distinctive designs for people to recognize my own work. The first tapestry design I ever created was inspired by this brand. I wanted my first official line for Outlyer Effect to push out the meaning of the brand." 

"I believe that people express themselves well with the outfits they put on. Not everyone wants to be the same especially dress the same. Fashion is an inventive industry that is closely being looked at and as a designer, I want to provide the resources to display an individual's style." - Chinwe Odoemena CEO